Challenge three: Charging experience
In many countries the experience of using public charging infrastructure leaves a lot to be desired, with the notable exception of the Tesla supercharging network. Public charging suffers from availability issues, pricing transparency, and ease of use challenges with drivers needing a collection of apps to access all public chargers.
New protocols such as ISO 15118 which will enable Plug & Charge functionality will be a step change in ease of use for non-Tesla drivers. Its implementation will require coordination and innovation from EV manufacturers and charging network operators.